Promotion Organization
Why Japan?
As the world’s third-largest economy, Japan offers enormous opportunities: a large consumer base, advanced technologies, and a reputation for quality and innovation. Yet, entering this market requires understanding complex regulations, cultural nuances, and competitive dynamics.
Our Purpose
We bridge this gap for overseas companies. Our mission is to provide clear, practical, and research-driven guidance that helps you make informed decisions and achieve long-term success in Japan.
Our Strengths
Deep Local Networks: Access to real, on-the-ground insights that others cannot provide;
Bilingual Expertise: Seamless communication in both English and Japanese;
Proven Experience: Practical know-how that turns strategy into execution.
Service Overview
We offer end-to-end research and consulting services, tailored to the needs of both
B2C and B2B companies.
Comprehensive
Research & Analysis
From consumer insights to industry landscapes
E-Commerce Expertise
Proven capability to drive product sales in the Japanese online market
Customized Support
Flexible solutions designed around your business goals
Specialized Sales Partners
Access to dedicated partners with expertise in selling and distribution
Structured Project Flow
A clear process from consultation to final recommendations, ensuring transparency and efficiency
Multilingual &
Revenue-Share Model
Flexible support across languages with performance-based collaboration
Research Menu
1
Market Research
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Market size, growth rates, and future trends
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Competitive landscape and positioning
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Consumer profiles and purchasing behavior
2
Industry & Business Environment Research
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Supply chain and distribution channel mapping
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Industry structures and key players
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Local business practices and contract conditions
3
Regulations, Certifications &
Entry Barriers
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Japan-specific regulations and licensing requirements
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Compliance strategies with local expert support
4
Success Factors &
Risk Analysis
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Case studies of successful and failed entries
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Risk management and early warning systems
5
Customized Research
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Tailored analysis for your specific industry, products, or entry model
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Ad-hoc and spot research available on demand
6
B2B & B2C
Research Services
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We offer tailored research services for both B2B and B2C companies, helping you navigate complex markets with confidence
Research Methods
We use a multi-dimensional approach to deliver reliable and actionable insights:
・Desk Research
Official statistics, industry reports, proprietary databases
・Direct Research
Consumer surveys, interviews, field visits, mystery shopping
・Digital Insights
Social media sentiment, reviews, and trend analysis
・Expert Network
First-hand insights from local professionals and industry leaders
Value-Added Services & Unique Features
We go beyond research to provide practical entry support:
Project Execution Example
A clear project flow ensures smooth execution:
1. Onboarding & Planning
Define objectives and scope
2. Research & Data Collection
Execute customized research plan
3. Analysis & Reporting
Deliver bilingual, actionable findings
4. Ongoing Support
Continuous updates and implementation advice
Our project management framework guarantees transparency, accountability, and regular communication tailored to your team’s needs.
Client Success Stories
Company A: Fashion Accessories
Scaling Up through Rebranding and Product Enhancement
Proposed renewal of store logo and design, as well as new product planning.
Issues in branding and product planning were identified, along with initial optimization and SEO measures and an analysis of the current situation.
Over six months, a rebranding was carried out, including a redesign of the website and updates to product pages.
New product planning was implemented, and the lineup of gift items was expanded, leading to increased sales.
In addition, we proposed expansion beyond Rakuten to other marketplaces.
As a result, rapid growth was achieved in a short period of time.
Company C: Interior Goods
Leveraging Manufacturer’s Strength to Expand Repeat Customers
Brand awareness & campaign initiatives.
The company handled both private brand (PB) and national brand (NB) sales. Initially, repeat purchases of PB products were strong, but NB sales struggled to grow due to wholesale-related constraints and insufficient promotional measures.
To address this, initial measures focused on expanding awareness through basket images and revising product pages. Campaigns unique to manufacturers, such as novelty promotions, were implemented.
As a result, repeat customer growth after new product launches steadily increased sales.
Company B: Kitchenware
Expanding Unique Content of the Official Shop
Optimized SEO and product information to strengthen customer acquisition and engagement.
Although it was the official shop of a well-known brand, sales had stagnated due to a focus on wholesale and lack of e-commerce know-how.
Optimization of product pages was implemented, which increased sessions through enriched content and improved SEO.
At the same time, content unique to an official shop was enhanced: trust-building service information, customer reviews, special offers, and related content.
This boosted conversions and expanded sales.
Within 1.5 years, the company achieved No.1 in category share, and sales continue to grow today.
Company D: Bedding Manufacturer
Shifting to Product Development Beyond Outlet Dependence
Focused on rebranding the store and strengthening sales promotion
Since outlet products accounted for the majority of sales, rebranding was carried out with a direct manufacturer-operated store. In addition to implementing basic measures such as basket images and SEO within the mall, new seasonal product planning, development, photography, and product page creation were conducted.
After renewing the store and actively promoting new products, sales steadily expanded, achieving approximately 200% year-on-year growth in the second year’s peak season.
Meet the Team
Get in Touch
Address
Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo